What Is Frega?

Frega is a software platform built to strengthen local business communities through genuine connection and mutual support.

We're a privacy-first, increasingly AI-enhanced platform that helps small and medium businesses and their communities build stronger relationships through natural, meaningful engagement—creating outcomes that benefit everyone involved.

The Challenge We Address

Small and medium businesses face a fundamental problem: enterprise-grade digital tools are typically designed for large corporations, come with enterprise price tags, and require expensive technical expertise to deploy and maintain.

Meanwhile, customers want genuine relationships with the local businesses they support, but fragmented loyalty programs, impersonal interactions, and privacy concerns create barriers to building those connections.

Communities suffer when local businesses struggle, when customer relationships weaken, and when the digital tools that should bring people together instead extract value and erode privacy.

The Frega Approach

Frega takes a fundamentally different approach to business software. Instead of the traditional SaaS model—expensive marketing campaigns, large office overheads, employed staff structures—we've built a community-powered platform where costs are radically reduced and savings are passed directly to our users.

How We're Different

• No above-the-line marketing. We grow through genuine utility and community recommendations, not expensive advertising campaigns.
• Community-based service model. Independent professionals from within our community provide development, onboarding, and support—delivering better, more personalized service at substantially lower cost than traditional employed staff.
• Privacy-first architecture. All user data stays within our "garden fence"—never sold to third parties, used only for purposes explicitly agreed to, fully GDPR compliant.
• Integrated ecosystem. All tools in one place, accessed through a single login, seamlessly working together—rather than fragmented services requiring multiple accounts and passwords.
• Fair, performance-based pricing. Businesses pay only when transactions complete, not for clicks and impressions with no guarantee of results.

What Frega Provides

Frega is hosting an expanding library of software tools that enable anyone in our community—whether for personal, social, or business reasons—to interact and transact more efficiently and effectively within a collaborative ecosystem founded on fairness and shared success.

Available Now

• Growth Points: Our branded loyalty reward system where businesses reward customers, building databases and communication channels while strengthening relationships. Learn more →
• Frega Chat: Integrated communication enabling direct dialogue between businesses and their customer communities.
• Transaction Statements: Complete accounting of all transactions as they occur for both businesses and customers, building toward comprehensive profit and loss statements.
• Business CRM Dashboards: Business CRM dashboards and the start of the 'Get Rid of the Red' management tools to assist businesses to increase sales and become more efficient.
• Advocate, Consultant and Licensee Dashboards: Dashboards for freelancers to take on tasks within the Frega ecosystem.

Launching Q2 2026

• Nova AI Assistant: Every user will have a personal AI assistant that draws only on data within the Frega ecosystem, operating under strict GDPR rules to provide help and support. Learn more →
• AI Agent Marketplace: Community members will be able to build and publish specialized AI tools that serve the entire ecosystem, creating income from their innovations. We anticipate strong adoption from developer publishers as agents continue to evolve. Learn more →
• AdDrops: Targeted promotional campaigns that become increasingly sophisticated as we build datasets and capabilities, enabling businesses to reach their ideal community members efficiently.
• Enhanced Financial Reporting: Full profit and loss and balance sheet capabilities with direct links to tax offices, making compliance seamless.

Rolling Out Now

• Geospatial Discovery: Built-in mapping that plots every business location, enabling location-based discovery and targeted campaigns without dependency on third-party mapping fees. Will will continue to evolve.
• Enhanced Dashboards for All User Types: These dashboards measure activity results and will be increasingly interrogated by AI with automated prompts and processes. Uses our "Get Rid of the Red" management methodology.

Who Frega Is For

While Frega welcomes anyone who engages online, our heart belongs to small and medium businesses and their communities—the kitchen-table decision-makers rather than the boardroom executives.

We're built for:

• The local café owner building relationships with regular customers
• The independent retailer competing with larger chains
• The neighborhood service provider who knows their community
• The customers who want to support local businesses they believe in
• Communities that thrive when local businesses succeed

Together, they form the backbone of thriving communities.

Core Principles That Guide Everything We Do

Why "Frega"?

Our name reflects our mission:

• Freedom – From extractive business models, from privacy violations, from vendor lock-in
• Global – Built to serve communities worldwide, not limited by geography
• Abundance – Creating value for everyone, not extracting it from some to benefit others

These aren't just words—they're the principles that guide every decision we make about how the platform operates.

What Makes Frega Different From Other Platforms

The Frega Vision

We believe that technology should bring people closer together, not drive them apart. We believe in fair pricing, genuine privacy, and business models that benefit entire communities rather than extracting value from them.

We're building a platform where:

• Small businesses can access enterprise-grade tools without enterprise costs
• Customers can build meaningful relationships with the businesses they support
• Communities grow stronger when local businesses thrive
• Everyone contributes to and benefits from a thriving, interconnected ecosystem
• Privacy is protected, not exploited
• Success is shared, not hoarded

This isn't a vision for the distant future—it's what we're building right now, one community at a time.