What Is Frega?

Frega is a software platform built to strengthen local business communities through genuine connection and mutual support.

We're a privacy‑first, increasingly AI‑enhanced platform that helps businesses, and their communities build stronger relationships through natural, meaningful engagement.

Frega hosts an expanding library of software tools that enables anyone—whether for personal, social, or business use, to interact and communicate more efficiently within a collaborative environment founded on fairness and shared success.

Who Is Frega For?

While Frega welcomes anyone who engages online, our heart belongs to small and medium businesses and their communities—the kitchen-table decision-makers rather than the boardroom executives.

We're built for the local café owner, the independent retailer, the neighborhood service provider, and the customers who support them. Together, they form the backbone of thriving communities.

Our Approach to Supporting Local Business

Frega’s mission is to provide local businesses with enterprise‑grade digital tools that are genuinely easy to use and offered at substantially reduced prices with strong support, because powerful technology shouldn’t be limited to large corporations.

How We Keep Costs Low (And Quality High)

Frega takes a fundamentally different approach to traditional SaaS businesses. Instead of expensive marketing campaigns, large office overheads, and centralised staff structures, we’ve built a community‑based service model.

We invest nothing in above‑the‑line marketing. Instead, we partner with independent professionals from within our own community, people who handle product development, onboarding, support, and management as freelancers. This model typically delivers more personalised service than traditional employed staff, and at substantially lower operational cost.

Lower overhead helps keep the platform affordable and accessible for everyone.

Additionally, because all these services live in one place and are accessed through a single login, users experience seamless integration, everything connected, cross‑referenced, and designed to work together within a unified environment.

What Drives Everything We Do

Small businesses everywhere face the same fundamental challenges, tight margins, limited resources, and the ongoing need to operate efficiently while nurturing customer relationships. Customers look for businesses that offer fair pricing and authentic connection.

This reciprocity forms the foundation of strong local communities, which is why our primary offering is a branded loyalty programme designed to strengthen these connections.

Building Connections Through Loyalty

When businesses reward their customers through our loyalty programme, two important things happen.

First, businesses gain clearer insight into their community, how people choose to engage and what matters to them. Through Frega Chat, integrated directly into our platform, they establish direct, ongoing communication channels with their customers.

Second, customers receive recognition for their support. They build their own list of the businesses they engage with, what they purchase, and maintain open communication channels for future interaction, supporting a more connected relationship on both sides.

Beyond Traditional Loyalty Programs

Our loyalty system differs fundamentally from comparable programmes. By integrating Frega Chat as a communication channel, we create immediate, efficient dialogue between businesses and their customers. Both sides can access our full library of tools that extend far beyond simple transactions, going directly to the heart of genuine digital engagement.

Growing Together as a Community

From a business perspective, being part of our expanding ecosystem—where everyone connects on one platform, means you can reach beyond your existing customer base to the wider local area. You can use tools to run targeted campaigns, leverage geospatial maps, and dynamically build data overlays to understand your local environment and communicate with people who have chosen to connect with you. These tools help you efficiently identify and connect with prospective customers who match your ideal audience.

From the customer perspective, you’ll be notified about opportunities from businesses that align with your interests and preferences, discovering services and products that genuinely matter to you.

Fair, Performance-Based Pricing

For businesses, Frega adopts a client‑acquisition model that is the complete opposite of social media and search engines. We use a performance‑based pricing structure where payment is based on completed interactions, not impressions or clicks with no guarantee of results.

Businesses only pay when platform activity completes successfully, ensuring fairness for everyone.

Transparent Accounting for All

For both businesses and customers, Frega provides clear records of all activity across the platform as it occurs. These tools support bookkeeping for businesses and organisation for customers, building toward structured statements that help people understand and manage their digital activity more effectively.

Privacy: The Foundation of Community Trust

With all this GDPR‑compliant, structured data, every Frega user has complete assurance that their data is never leased or sold to third parties.

Data is only used for the purpose it was gathered and for which permission was explicitly given—to record transactions and empower users to make informed decisions based on their own historical activity.

To support this, every user has access to an expanding library of AI agent tools that act as knowledge workers and task performers, helping them become more responsive and proactive in managing their digital and commercial lives, all while keeping their data private and secure within our garden fence.

Building Advocacy Through Genuine Success

When businesses are more responsive and proactive to their customers’ needs, they create stronger, more connected relationships. Customers, in turn, experience smoother and more consistent digital interactions.

This virtuous cycle strengthens the wider community, supporting healthier, more engaged connections between people and the businesses they choose.

Community-Based Service Opportunities

Frega eliminates fixed overheads from our business model and delivers better service at better prices by partnering with skilled users from within our ecosystem.

These professionals are sourced from active, engaged users who demonstrate technical aptitude, strong communication skills, and a genuine willingness to help others optimise their use of the platform and achieve better digital outcomes.

Consultants: Supporting Our Community

Users who agree to operate within our guidelines and perform specific support mandates—while maintaining the highest levels of privacy regarding user data may secure accreditation as Frega consultants.

Consultant compensation is based on the support services they provide and the tools their clients choose to use. Compensation is for services delivered, not for recruitment or network growth. As part of accreditation, every consultant is supported and mentored by another experienced consultant, enabling them to share experiences and consult with each other on how best to serve their clients.

The mentoring consultant may receive compensation for providing guidance and support. This arrangement ensures that if a consultant is unavailable, their mentor can step in seamlessly with full context to provide the same level of support. Additional consultants can be brought in for specialised assistance as needed.

To support their work, consultants have access to a ‘Get Rid of the Red’ management dashboard, with performance and efficiency measured through our proprietary Net Score system.

Geographical Community Coordinators

Every Frega user has a geographical position within our community map. To provide local support without opening regional offices, Frega appoints Licensees in specific areas.

Licensees work directly with businesses to help them make effective use of Frega’s tools within the platform. They provide hands‑on guidance and the in‑person support that complements our digital tools.

They pay a fee to secure their appointment. This fee is not an investment and does not provide equity or financial returns.

Licensees are paid for the support services they deliver in their area. Their compensation reflects the work they carry out, not community spending or network growth.

AI Agent Developers: Building Tools for the Community

Working with Azure AI Foundry, Frega will provide a sandbox environment where skilled users can develop and publish AI agent tools that become available to all Frega users. These tools operate under strict GDPR and secure‑data‑access rules, ensuring that user privacy is protected at every step.

This creates opportunities for technically skilled users to build valuable tools that support the wider ecosystem. Developers may receive a share of service fees when their tools are used, reflecting the practical value their innovations provided.

Advocates: Growing Our Community Organically

Every Frega user can share our tools with people they already know who might benefit. Participation as an Advocate is optional and requires a simple opt‑in. When someone they introduce chooses to register and begin using the platform, that connection is recognised so their relationship is clear within the system.

If the person they introduced goes on to use tools within the platform, the Advocate may receive a modest, service‑based acknowledgement linked only to the activity that follows.

This is not recruitment and not network building. It reflects genuine, voluntary recommendations from people who have found value in the platform and choose to share it within their existing circles.

When users introduce others to Frega because they’ve had a positive experience themselves, it helps more people discover tools that may support their own digital and commercial lives.